I’m a Concept & Experience Designer who loves turning messy early questions into thoughtful, meaningful products and experiences...both digital and physical. My "studio" shifts with the work: sometimes it’s multiple screens shared with founders and teams globally, and sometimes it’s me tinkering away in my tiny craft room at home.
Flo3 Digital · Freelancer
Remote
Crafted digital experiences through rapid iteration, creative strategy, and user centered design. I work with startup founders to shape SaaS products, MVPs, and redesigns.
Yoma Strategic Holdings
Yangon
Led large scale brand and community engagement initiatives, including the National Marathon, managing a team of 30+ and creating experiences for 25,000 people overall.
Auditoire / TBWA
Shanghai
Designed immersive brand experiences for global lifestyle brands like Adidas and Hennessy, blending digital and physical storytelling to enhance consumer engagement.
Jack Morton Worldwide
London
Assisted Creative Directors with brand research, user insights, and competitive analysis, contributing to experiential campaigns that bridged strategy and design.
Central Saint Martins (UAL)
Graduating from one of the world’s most creative hubs, my graduation work was selected to be showcased at the Southbank Art Festival, London.
Google UX/UI Course
Terbell
My roots are in performance (stage) design. It taught me how to think in space, movement, and materials, always keeping the audience at the center. I quickly fell in love with the idea that a story doesn't just have to be told; it can be built, lit, worn, or heard.
View WorkI helped shape creative strategies and (a lot of) pitch decks. Turning business and product briefs into ideas people could imagine, believe in, experience and get excited about.
Creative strategyAn unexpected opportunity took me to Yangon, Myanmar, to join a major conglomerate. Moving from agency life to an in house role taught me how to turn big picture creative strategy into real world execution... whether I was shaping a corporate rebrand, designing annual and sustainability reports, or leading a 34 person volunteer committee to pull off a national marathon for 25,000 people overall.
Freelance work took me into websites, apps, company systems, dashboards, ecommerce and peer to peer marketplaces. Different formats, the same question: how should this feel to the person using it?
Digital journeysPhysical making and digital interaction inform each other. Phygital experiences are where I want to take the practice next.
Both worldsMy solo consultancy and maker practice exploring upcycling and new materials. Based in a tiny craft room in Bali.
A Southeast Asia based collective of digital experts. We design full digital journeys and custom immersive experiences for luxury experiential properties and hospitality F&B.
Lifestyle Ai AppTracy has been incredible help in reworking and advancing our app. Alongside her outstanding design skills, she brings a sharp business mind that enables her to truly understand our needs and deliver exactly what we’re looking for.
Direct founder feedback, rapid design sprints and feature by feature updates shaped this three month UX/UI collaboration.
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E Pharmacy | EcommTracy helped us better understand the online and offline medicine purchase behaviors of chronic disease patients in The Philippines and translate it to clear product and design choices for a reimagined online solution. I was impressed by the quality of work, speed of delivery, and clear communication, which is sometimes hard to manage when working with startups like ourselves. Would recommend anyone to work with Tracy and to reach out to me for any further references!
A two month UX/UI design project focused on making medication ordering easier for people with non communicable diseases in the Philippines.
Interviews with 10 patients aged 33 to 55 informed personas, journey maps and design decisions around onboarding, communication and trust. The redesign focused on clearer navigation, order tracking and promotion alerts, with accessible design and user feedback guiding the iterations.
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SasS Dashboard | Water Filter DatabaseWhen going from concept stage to tangible product it is crucial to have the design team fully aligned with the vision. Tracy, with her broad background, was able to quickly grasp the deliverables. Tracy instantly becomes an extension of your team. Rarely do you find contractors that are both good communicators, able to deliver and genuinely interested in your company. Tracy helped us with initial Figma designs under very tight deadlines. I greatly appreciate her work, open mind and genuine friendlyness.
SaaS Dashboard | EV Charger MaintananceWorking with Tracy on our UI and UX design at Estaller has been an absolute pleasure. Her dedication and speed are truly remarkable. Tracy consistently delivered her work on time, providing us with thoughtful and well crafted Figma designs that perfectly matched our needs. Her attention to detail and creative insights significantly enhanced our project.
At Notifs, I worked with developers, marketing and stakeholders to turn a complex crypto portfolio aggregator into a clearer app experience.
Across 1.5 years, research, rapid UX iterations and detailed interaction annotations connected design decisions with the team building the product.
A snapshot of the app shaped through shared feedback, research and iteration.
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A few places to begin.
EXPLORATION THEMES / NOT LIVE OPEN CALLS
A rough idea is a perfectly good place to start.
